Top Ten Reasons to Love Digital Printing

Published: Tuesday, 20 June 2017 11:18

When you need high-quality printing, but don’t have time to wait around for traditional offset printers to complete the job, embracing a more modern approach may be the one-stop solution to all your printing needs. There is an alternative: today’s state-of-the-art digital printing

Before we delve further into the topic, let’s look at exactly what digital printing is. Renowned website, pcmag.com defines digital printing as:

All printed output from a computer is technically digital. However, the term refers more to printing finished pages for brochures, journals and booklets from the computer rather than using an offset printing press and commercial printer.

So why should you ask your printing company to print your products digitally? Here’s ten reasons why businesses just like yours have turned to digital printing for quick, high-quality printed work:

1. Quality Printing that Rivals Offset

Digital printing technology has advanced far over the past few years. Its quality is every bit as good as that of offset printing. In fact, new features, such as spot gloss varnish and white print toner, have opened up a variety of new, modern finishes to choose from.

2. Cost-Effective with Less Set-Up Time

For small quantities, digital printing is way more cost-effective. Digital printing takes less set-up time—taking fewer hours of labour—and can thus pass the savings on to you.

3. Shorter Turnaround with Digital Printing

Digital printing is your best choice for urgent jobs. Though the print speed may be slower than that of offset presses, the preparation and set-up time is much less, allowing a digital printer to print your order more quickly.

4. Today’s Digital Handles a Wide Variety of Papers

Digital printing has advanced since yesteryear. Cutting-edge digital print technology now allows digital printers to handle a multitude of paper types and thicknesses, including both transparent and metallic stocks.

5. Business Cards Created for Less

Digital printing has now reduced the cost of production for full-colour (CMYK) business cards. You can get the same or better quality cards for much less with a digital printer.

6. Enjoy Variable Data Capability

With digital printing, you can customise each piece with names, addresses, codes, or anything else you need.

7. Your Best Choice for Smaller Quantities

Many businesses don’t need huge numbers of flyers or cards. With a digital printer, you won’t have to pay outrageous costs for minimum quantities of items that will end up in a corner somewhere, collecting dust. You’ll pay only for what you need, when you need it.

8. More Accurate Proofs

With digital printing, the first piece will be exactly the same as the last. Your order, therefore, will be an exact duplicate of the proof.

9. A Perfect Solution for Printing Test Runs

Let’s say your business wants to try out a new brochure. You want to get it into the hands of potential customers to see how effective it is, but you don’t want to foot the bill for a huge run of them until you work out the kinks. With digital printing, you can design your test project, print only a few, and test them. If you find out that changing a few words here, a photo there would increase its effectiveness, you can make those changes, print the new version, and test them again.

10. Direct from Email to Print

With digital, you don’t even have to take time out of your day to go down to the printer’s. Just attach your design to an email, send it off to the printer, and you’ll have your project in print in no time.

Print advertising has made a resurgence in the last few years. Leverage that trend to capture more customers for your company.

With the convenience, quick turnaround, and adaptability of digital printing, even some of Australia’s top offset printing firms have turned to digital to capture the growing trend. Isn’t it time your company capitalised on the digital print advantage?

To learn more about how digital printing can help your next project get off the ground, contact G Force Printing today.